The Route re-formulates its tourism strategy and launches a key virtual experiences program to enhance tourism and face this new situation.
Officially certified as the Spanish Wine Route on February 14, 2019 it has been active for 500 days betting on the revitalization of the territory at a tourist level.
The organization celebrates its 500 days of activity with the launch on June 28 of a new virtual initiative called #ContigoDejandoHuella which aims to
For Beatriz Fernández, President of the Toro Wine Route: «The launch of this program is a great opportunity to approach new customers. We work every day with the tourist sector of the D.O. Toro to offer the best to those who decide to visit us. It is time to regain the trust of our visitors by offering added value ».